PJ-ism, a growing epidemic?

Epidemic
1. (esp of a disease) attacking or affecting many persons simultaneously in a community or area
2. a widespread occurrence of a disease: an influenza epidemic
3. a rapid development, spread, or growth of something, espsomething unpleasant: an epidemic of strikes


Product bandwagons and growth aid fads are some aspects of the natural/healthy hair journey hair world that never sat right with me. This feeling primarily came from some bad experiences with some regimen fads and money wasted on products that did not yield desirable results. There is nothing worse in your hair care journey than the feeling of a major setback. I fell victim to a few fades and feared that all my time and effort toward healthy hair was ruined. Thankfully, none of the perceived damage was permanent.

Recently, I read a post on Natural Urbanista that perfectly put my feelings about these trends into words. In my opinion it's an interesting read, check it out here:
Are Bloggers and Hair Sites Contributing to Your Growing PJ-ism?

I do feel that in a way PJ-ism is an epidemic in the natural/healthy healthy hair journey world. Some days you can bounce from blog-to-blog and site-to-site and see the same products or tools raved about (or bashed). This has even rolled over onto YouTube and it is not outside of the norm to see vloggers reviewing and posting tutorials about the same products within a close time period.

Do you think blogs/vlogs/sites are contributing to PJ-ism? What are your thoughts on this?