In The News: Protein Treatment=No Frizz

This is interesting...a process that straightens hair but fades over time. The stylist describes it as going from Diana Ross to Beyonce. Hmmm?

Key points:

• Applying Coppola Designer Hair Care’s Keratin Complex Smoothing Therapy to hair works by infusing the protein keratin into the hair, decoiling curls and taming frizz certified keratinologistoffer this treatment as a solution to unruly, frizzy, dry or damaged hair

• A client can repeat the treatment every four to six weeks to continue improving the quality of the hair, but touchups aren’t entirely necessary. Unlike chemical relaxers, results from this semi-permanent treatment fade after four to six months, depending on lifestyle and maintenance

• Treatments start at $300, depending on the amount of product and time the stylist needs to administer it and requires at least three hours during the first appointment

My overall opinion about this is that I feel that this "treatment" will eventually stretch out the coils too much. I also don't like the amount of heat that is used through out the process. It seems to be a healthier alternative to relaxers but only time will tell.

For the record....I LOVE ME SOME DIANA ROSS, HAIR AND ALL!

Check out the story here:

Protein treatment helps fight frizz, decoil curls